The name of The Ruby Lake Lagoon Nature Reserve Society has served us well for 19 years but we are now expanding way beyond Ruby Lake and reaching a far wider audience. To attract major provincial and federal funding we need to demonstrate that we appeal to all British Columbians and indeed all Canadians. PODS will be a major game-changer for the Sunshine Coast and we aim to attract visitors from all across Canada, the US and Europe and we are evolving to expand our global reach. 

The common loon is recognized as a symbol of Canada the world over and the name ‘The Loon Foundation’ provides huge potential for marketing! The loon breeds on the lakes during the spring and summer but spends the winter out on the open ocean, making it a perfect bridge between the two ecosystems. The primary purpose of PODS is to study all aquatic ecosystems from the top of the mountain down to the deepest sea. 

The loon has many different calls that are both haunting and reassuring, but they are quintessentially ‘the call of the wild’. Ancient mythology tells us that the loon symbolizes the wilderness, but also represents  tranquility, serenity and the reawakening of old hopes and dreams.  

Rest assured that not only will your membership transfer seamlessly over to this new foundation, but it will come with many new perks.

We look forward to bringing you along with us on this exciting new journey.